Business mix
- It also provides Rapid Rewards loyalty program; SWABIZ, an online booking tool; and inflight entertainment platform that includes movies-on-demand live and on-demand television, flight tracker, and additional curated content.
- In addition, the company offers ancillary services, such as in-flight purchases, baggage fees, EarlyBird Check-In, and upgraded boarding, as well as transportation of pets and unaccompanied minors.
- As of December 31, 2025, the company operated a total fleet of 803 Boeing 737 aircraft; and served 117 destinations in 42 states, the District of Columbia, and the Commonwealth of Puerto Rico, as well as ten near-international countries.
- Southwest Airlines Co. was incorporated in 1967 and is headquartered in Dallas, Texas.
Current key questions
- Can orders, backlog, aftermarket demand, and end-market capital spending support growth in airlines?
- How do pricing, input costs, supply chain execution, and utilization affect margins?
- Does capital allocation strengthen the company's competitive position across cycles?
