Business mix
- The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use.
- In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands.
- The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded.
- It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America.
Current key questions
- Can consumer demand, pricing, traffic, and channel execution support growth in apparel manufacturing?
- How do input costs, promotions, inventory, and brand strength affect margins?
- Does management convert scale, store or digital reach, and capital allocation into higher per-share value?
