Business mix
- The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website.
- It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017.
- Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
Current key questions
- Can consumer demand, pricing, traffic, and channel execution support growth in specialty retail?
- How do input costs, promotions, inventory, and brand strength affect margins?
- Does management convert scale, store or digital reach, and capital allocation into higher per-share value?
