Business mix
- It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages.
- The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's.
- The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
Current key questions
- Can consumer demand, pricing, traffic, and channel execution support growth in beverages - wineries & distilleries?
- How do input costs, promotions, inventory, and brand strength affect margins?
- Does management convert scale, store or digital reach, and capital allocation into higher per-share value?
